Our New QR Logo! What's a QR code?
QR stands for Quick-Recognition. Its a two dimensional bar-code like the 1D barcode on products every where, the 2 d bar code is incredibly variable and easy to read using free smartphone app such as Inigma and ShopSavvy.
The advantage of the QR Code is that scanning is in light-speed and automatically diverts to the products web site, in this case www.arqua.com.au, so enriching content within the Ad.
QR codes have had a dismal uptake in Australia, shopSavvy claim 1.2 million installations of its free app in August 2011 internationally. Japan has a 95% saturation of QR Apps on mobiles yet in aus I know of a half dozen folk who know what the code is or does. Bizarre! yet also an opportunity.
Above and below are screen shot from Kylie Minogues 'All the Lovers' clip which experiments with QR Code, presumably as product placement in her own clip. All credits to Kylie.
Contact us for information on QR Code integration into products, marketing and advertising campaigns.
